Agricultural machinery industry downward trajectory, brand reshuffling accelerated, many companies into a brutal close combat. But “winter” can not stop the enthusiasm of enterprises, China Agricultural Development Group Shandong Juming Machinery Co., Ltd. industrial park, ready to go corn harvester, high-powered tractors, as if to be on the battlefield warriors, showing toughness and innovation and progress of the situation, the prelude to a good harvest quietly played.

Optimize the stock, no need to “turnip fast run”.

In the assembly workshop of Juming, I witnessed the manufacturing process of a corn harvester, from the integration of parts and components to the whole machine assembly, assembly and welding in an orderly manner, quality inspection and inspection meticulously. “Iron needs its own hard. Quality is the cornerstone of enterprise survival and development, we look to the benchmark, promote quality process supervision and control, improve the quality of the whole machine, parts and components, by virtue of the optimization of the production process and quality management to achieve the bend.” Tian Chao, vice general manager of Juming, said firmly.

The more difficult the more forward, Ju Ming actively introduce advanced business philosophy, management tools and mode of operation, to explore a “comeback” road. Strengthen the top-level design of quality management, set up a quality inspection room, optimize the standardization of the quality system, to ensure that the quality of each product is excellent. Optimize the production process, optimize the product function and interface design, strengthen the result-oriented, win the farmers' trust and dependence. Implementing the fine management of “daily tracking, weekly notification, monthly inventory”, the incentive function of assessment is more fully realized. Through the continuous cycle of “benchmarking - standardization - standard creation”, the management level is effectively improved.

Adhere to account management and create a “cost killer”. Continuously deepen the cost management of the whole value chain, strengthen self-analysis, “everyone counts carefully, everyone is in charge of finances”, tap the potential for cost control and cost reduction and efficiency, and immediately improve the loopholes found in the “counting”, and “do it while counting”. Do it while counting”. The company has implemented the optimization and integration of production areas and strictly controlled operating costs. In accordance with the internal market requirements, “repairing the old, turning waste into treasure”, the waste materials will be “eaten up and squeezed clean”. Into the second half of the year, the revitalization of idle spare parts more than 10 million yuan, material disposal revenue of millions of yuan.

Do big incremental, deep plowing market opportunities

Facing the “red sea” in the market, Juming plows into overseas target markets, establishes diversified channels, and accelerates the layout of Central Asia, South America, Southeast Asia and other key regions. in June, Guo Liang, the chairman of the board of directors of Juming, as the representative of China National Agricultural Development Group (CNADG), took part in the Conference on Food Security and Sustainable Agricultural Development in BRICS Countries in 2024, and demonstrated the characteristics of products and service advantages, which provided a good opportunity for future international cooperation. service advantages, providing valuable opportunities for future international cooperation and business expansion. In the same month, we successfully held an online product exchange meeting for the South American market, connecting with the foreign service centers of the “Belt and Road” to accelerate the process of brand internationalization. In August, Guo Liang and other executives intensively visited the market, in the Northeast marketing front line, Inner Mongolia dealers, Guangxi Yuchai suppliers, and the Central Plains market, to gain insights into the market changes, and positively respond to the feedbacks, blowing the “rallying cry” of “join forces to win the autumn harvest battle”.

Service is the extension of quality. According to the market demand, Juming cooperates with relevant financial institutions, and actively innovates agricultural machinery credit, trade-in, financing subsidy, etc., which effectively solves the problem of users' funds for purchasing machines. With the advent of autumn, the company prepared for a rainy day, seize the agricultural time, improve the spare parts center library, update the “three packages” service vehicles, to ensure a quick response. in September, the company held the 2024 autumn supporting supplier service mobilization meeting, to promote the integration of resources and service model innovation, the key supporting vendors from the country to narrow the radius of the service, improve the service time reached a high degree of consensus, The key suppliers from across the country reached a high degree of consensus on reducing service radius and improving service timeliness. The company has established a wide range of network services, six batches of agricultural machinery service team has gone to various places, gathered more than 130 party members and cadres, technical backbone shuttle in the field, to provide one-stop service from troubleshooting to performance optimization.

Continuous brand promotion and marketing. Make full use of online and offline channels, with the help of micro-signals, jittery, fast, small red book and other media platforms, release the latest news of the enterprise and product information, interact and communicate with customers, and do a good job of diversion, segmentation, in order to cover a wider range of audience groups. Introducing new sales models, service methods and marketing strategies such as product promotion meetings, exhibitions and live e-commerce to continuously improve brand awareness and customer stickiness.

Strengthening variables, focusing on “good opportunity” research and development

“In accordance with the 'three-step' strategic planning, to build a national machine in the field of agriculture is the new mission of Juming people's unswerving determination.” Guo Liang, secretary of the party branch and chairman of the board of Ju Ming Company, said in a loud voice. One field test after another, generation after generation, now has 186 patents, including 18 invention patents authorized, “corn full-value bionic harvesting key technologies and equipment” won the industry's highest national technology invention award. As a specialized, special and new “small giant” enterprise, Juming is undertaking the national key research and development program project of “intelligent production of forage and fodder common key device test” and the national key research and development program project of “efficient corn picking and peeling joint harvesting machine for gently sloping land”. Harvester”, ‘Intelligent Simulation and Testing Technology and Equipment Development for Harvesting Machinery’, and so on.

In the industry involution and reshuffle stage, the company seeks for new changes, anchored in the “high-end, intelligent, green” development direction, early layout and planning, strengthen the “good machine” R & D, to reshape the development of new advantages with new quality productivity. In the high-end intelligent agricultural machinery and equipment research and development, key core technologies and agricultural machinery and equipment to make up for the shortcomings of new breakthroughs. Among them, the new generation of vertical axis flow wheat machine further improved and upgraded in the market verification; independent research and development of the prototype of the middle rows of corn harvesting has realized the batch market; large feeding capacity of multi-functional seed machine, ME3204 hybrid tractor will be in the market in 2025; and Gansu Agricultural University in cooperation with the research and development of the potato harvester has been produced in September prototype; hilly mountainous maize machine to complete the typical areas of the major provinces Adaptive operation verification ...... At the same time, the company around the “intelligent manufacturing” for the depth of the layout, upgrading the traditional production model, the use of robotic intelligent equipment, the layout of the construction of high-end intelligent production line, and strive to form a new competitive advantage of differentiation, speed to the market “blue sea”.

The haze will always disperse, the sun will always come. There is no such thing as a hurdle, and the agricultural machinery industry is also.